This course, crafted for higher education students, offers a rich and insightful introduction to the world of marketing.
The journey begins with the exploration of the foundations and marketing environment, delving into core marketing concepts and both macro and micro-environmental factors that shape marketing strategies.
Students then dive deeper into consumer behavior, unraveling the mysteries of the buyer decision process and mastering the fundamental tools of marketing research to stay attuned to market trends.
The course continues with strategic marketing, where topics like segmentation, targeting, and positioning are covered that help marketing professionals to identify and appeal to distinct market segments. Furthermore, students will learn more about product strategies, understanding product life cycles and the impact of Branding.
The course then navigates through pricing and distribution, unveiling the intricacies of pricing strategies and tactics and exploring strategic product distribution through various channels, retailing, wholesaling, and e-commerce.
Special attention is given to promotion and digital marketing, where traditional advertising converges with digital/social media marketing, SEO, and SEM.
Concluding with services marketing and ethics, students explore the nuances of services marketing and reflect on the ethical and social responsibilities inherent in marketing practices.
Appeal for Learners and Educators
This course is designed to seamlessly blend theoretical knowledge with practical insights, making it an invaluable resource for aspiring marketing professionals and educators alike.
- Theory, questions, and solutions in a module
- Developed by industry professionals, ensuring relevance and practical application
- Case based learning preparing students for exams and/or professional assignments
- Adaptive question module, offering instant feedback on thousands of questions to accelerate the learning experience
- Customized learning journey aligned to your course's learning objectives